COMPANY: NEON
LAB/Department: STAR Labs (Samsung Technology Advanced Research Laboratories)
PROJECT: CES 2020
My Role: Head of Design: Booth Design and Visual Productions

At CES 2020 in Las Vegas, NEON made its debut, capturing attention with its lifelike, AI-powered digital avatars. Presented by Samsung’s STAR Labs, NEON’s display featured virtual humans that could exhibit realistic facial expressions, gestures, and conversational skills, pushing the boundaries of AI-driven human interaction. Attendees observed NEON’s impressive ability to respond to verbal cues, maintain eye contact, and adapt expressions in real-time, creating a distinctly human-like experience. While still a concept, the demonstration at CES 2020 showcased NEON’s potential to serve as personalized digital companions or customer service avatars, opening doors to a new era in interactive, emotionally aware AI.
NEON Booth
What is NEON?
Booth display documentation

Documentation recording of the 2020 NEON CES Booth.

Upper Booth Animations

Sense of Touch

Sense of Smell

Sense of Sight

Sense of Hearing

Core R3 Neural Processing animation.

Lower Booth Use Cases
The lower booth displays individual life sized digital humans. Featuring 21 use cases such as: Scientist, News Anchor, Indian Dancer, Yoga Instructor, Bird Expert Educator, Fashion Model, Business Advisor, Bank teller, University Professor, Airline Service, Fitness Trainer, Fashion Consultant, K-12 Teacher, K-Pop Entertainer, Park Ranger, Doctor, Comedian, Cooking Chef, Architect, Japanese Resort Host, Stage Speaker.

Other Projects

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