Design Studio: Logan
Location: Santa Monica
Date: 2005
Location: Santa Monica
Date: 2005
The Apple iPod + iTunes "Party Colors" ad campaign is a vibrant and dynamic initiative that celebrates the joy of music and the way it brings people together. Launched to promote the iconic iPod and the iTunes platform, the campaign features a lively montage of diverse individuals enjoying their favorite tunes, with colorful animations and energetic visuals that embody the spirit of creativity and self-expression. The "Party Colors" theme emphasizes the seamless integration of music into everyday life, showcasing how the iPod enables users to carry their entire music library in their pocket and access it anytime, anywhere. By tapping into the universal love for music, this campaign not only reinforces Apple’s position as a leader in digital entertainment but also fosters a sense of community among music lovers, inviting them to share their playlists and experiences in a fun, colorful, and engaging way.
My Role: Composition designs for several shots, animation, rotoscoping (headphone wires, and final logo animation.
