Project BEYOND 360 Camera

3D Stereoscopic Omni-View 4K Camera. Device and Software Ecosystem UI/UX Designs.

How can we design a compelling experience and distinctive identity for a 3D 360° camera?

Project Beyond is a groundbreaking 360° camera that captures high-definition 3D content. Developed by the Think Tank Team, I was part of the design team responsible for shaping its user experience and brand identity. As Samsung’s first venture into this space, it was crucial to create a brand identity that stood out while maintaining a distinct presence apart from the core Samsung brand.

My Role: Art Direction + Brand Design, User Experience, UI Design, + Videos (Plan, Write, Shoot, Editing, Color Correction, Motion Graphics Animation and VFX Compositing)

Leveraging advanced camera technology, Project Beyond captures high-definition, panoramic footage, allowing viewers to explore environments in a fully immersive manner. This project aims to enhance various applications, from entertainment and gaming to virtual tourism and educational content, by providing a sense of presence that traditional media cannot achieve. By integrating cutting-edge hardware and software solutions, Project Beyond not only pushes the boundaries of visual storytelling but also sets the stage for future developments in virtual reality and augmented reality experiences.

DEMO VIDEOS

Project Beyond: Heritage

Tech Video

Project Beyond: Lifestyle

Production Behind the Scenes

Challenge

There was a physical working device and technology to capture full 3D 360-degree footage, but it lacked user experience. The next step was to add a control system to the device and a controller app for remote operation.

Contribution

I worked with two engineers to design a PUI and develop an app for remote connectivity, monitoring, and camera feed viewing. Later, along with two designers, we quickly created software for post-production ideation.

The brand

Ecosystem

When Project Beyond was released into the wild, we had the vision to build a brand new ecosystem within the Samsung family. We wanted the whole experience of capturing and editing VR content to become streamlined. So, we built a flow diagram to explain how creating and editing VR content would be using products from Samsung.

UI/ UX Design

Mobile Phone Controller App

Stitching Machine Onboard UI Design

Desktop Software Interface Design

SDC 2014 and 2016

Project Beyond was both featured in Samsung Developers Conference 2014 & 2016. It was first announced to the public in 2014, and in 2016, it revealed the actual working model. Besides creating graphics and promotional items for Project Beyond, we also managed to show and explain the product to attendees of the conference.

PUBLIC RELEASE PRODUCTION MODEL: 360 ROUND

In 2017, Project Beyond was released publicly with the production model called 360 Round. The 360 Round has 17 2-megapixel cameras and six microphones (and two mic ports), which work together to create 3D VR video. It is powerful enough to live stream 4K VR at 30 fps