NEONWORLDS
A social platform that offers users the ability to create and interact with digital humans and personalized avatars in a richly immersive world. This platform serves as a dynamic space for socialization, learning, and exploration, where users can connect with friends and meet new people who share similar hobbies and interests. Users can design their own unique digital avatars, customizing everything from appearance to clothing, allowing for self-expression and individuality.
Within this interactive ecosystem, participants can join or form interest groups based on various themes, such as gaming, art, music, and fitness, facilitating meaningful connections and collaborative experiences. The platform also features educational opportunities, enabling users to teach classes or workshops, sharing their skills and knowledge with others in an engaging format. With a blend of social networking, gaming, and creative expression, this MMO RPG social platform fosters a sense of community, encouraging collaboration and interaction among users while providing a fun and engaging way to explore their passions in a digital landscape.
My Roles: Head of Design, and Design Management:
Hands-on role: includes Project Concepts, Ideation, Creative Direction, Team management, Presentation slides, Logo Design, Interface Development, Game Mechanics and Features Ideation.
Leadership Responsibilities: I manage a team of 12 creative. Consists of art directors, designers, concept artists, technical artists, character and CG specialists (model, rigger, lighting and shaders), manage CG pipeline. Host design meetings, task management and project deliveries, 1:1 meetings with designers, critiques and feedbacks on creative works.
Hands-on role: includes Project Concepts, Ideation, Creative Direction, Team management, Presentation slides, Logo Design, Interface Development, Game Mechanics and Features Ideation.
Leadership Responsibilities: I manage a team of 12 creative. Consists of art directors, designers, concept artists, technical artists, character and CG specialists (model, rigger, lighting and shaders), manage CG pipeline. Host design meetings, task management and project deliveries, 1:1 meetings with designers, critiques and feedbacks on creative works.
This project, we created a NEONWORLDS' Samsung store where users can interact with NEON digital humans serving as virtual sales assistants, bringing a futuristic shopping experience to life. These lifelike avatars provide personalized assistance, guiding users through product features and offerings with a friendly, engaging demeanor. The integration of NEON technology not only enhances the immersive atmosphere of the store but also allows for real-time interaction, making product exploration feel dynamic and tailored to each user's preferences
The concept art and development of NEONWORLDS showcase a rich, imaginative environment designed to foster creativity and social interaction. I worked with concept artists to create landscapes and diverse digital spaces, from cozy hobby rooms to expansive virtual parks, each reflecting a unique aesthetic that invites exploration. The development process emphasizes user experience, incorporating intuitive navigation and interactive elements that allow users to easily connect with friends and join interest groups. Additionally, detailed character design has been prioritized, with NEON digital humans and user-created avatars brought to life through expressive animations and lifelike features.
PROJECT DOCUMENTATION
NEONWORLDS has gamified the travel experience by allowing users to navigate its expansive virtual world on hoverboards, adding an element of fun and excitement to exploration. Users can complete challenges, earn rewards, and unlock new areas, transforming routine activities into engaging adventures. Additionally, the platform enhances the shopping experience by partnering with retailers to create interactive storefronts where users can browse and purchase items while enjoying unique virtual events and promotions. This integration not only enriches the overall user experience but also offers retailers innovative ways to engage with customers, fostering a lively marketplace that blends gaming with commerce.
The social experience within NEONWORLDS is thoughtfully designed with user-friendly UI elements that facilitate seamless interaction and engagement among users. Intuitive controls allow for effortless navigation, making it easy for users to connect, chat, and collaborate with friends. Features like a dedicated photo-sharing tool enable users to capture and share moments within the virtual environment, fostering a sense of community and shared experiences. Additionally, customizable quick-access menus and gestures enhance usability, ensuring that users can effortlessly manage interactions, join events, or initiate group activities. This focus on accessibility and engagement not only enriches social connections but also encourages users to explore and participate actively in the vibrant virtual world.
NEONWORLDS allow users to unleash their creativity through a robust content creation suite that enables them to design custom games for themselves and their friends. This feature allows users to build unique gameplay experiences, ranging from simple mini-games to complex challenges, utilizing intuitive tools and assets provided within the platform. With options for customizing rules, environments, and objectives, creators can tailor their games to suit various interests and skill levels, fostering a spirit of collaboration and friendly competition. This user-generated content not only enriches the overall experience but also encourages community engagement, as players can discover and participate in a diverse array of games crafted by fellow users, enhancing the social dynamics of the platform.
NEONWORLDS also allows users to scan and create their own avatars to represent themselves. Through advanced scanning technology, users can capture their likeness in high detail, ensuring that their digital representation reflects their unique features and style. This personalized avatar serves as an engaging identity within the platform, allowing users to express themselves creatively and connect with others in a more meaningful way.
Each person's avatar can be created using their mobile phones, making the process accessible and convenient. Users can easily take photos or use augmented reality features to design their avatars, adjusting various elements such as facial features, hairstyles, and outfits to their liking. Once the avatar is complete, users can upload it directly onto the social platform, instantly integrating their personalized representation into the virtual environment. This seamless integration enhances user engagement and fosters a sense of ownership and community within the platform.
